How to turn customer feedback into profitable growth

Published on: 12/12/2017



The most successful companies today are those effectively using customer feedback for profitable growth; but how do they do it?

The secret lies in the company's desire and ability to develop customer loyalty.

Loyalty is more than satisfaction.  With up to 80% of defectors previously saying they were satisfied*, customer satisfaction as a single measure is not sufficient.

Loyalty leads to profitable growth as loyal customers:

  1. Come back for more
  2. Try additional products
  3. Recommend others
  4. Give honest feedback

We can develop loyalty by acting on customer feedback to address the root causes of dissatisfaction and protect the things customers truly value.

*Bain and Co

To subscribe to 'Opinion at Work' loyalty survey system or to find out more about turning customer feedback into profitable growth contact Mike at team@strategyatwork.co.uk

Please contact Sarah or Mike for a free, no-obligation consultation on your strategy and management training needs.  If we don't have an online solution that meets your requirements we would be pleased to quote for a facilitated workshop or training module.