Published on: 12/12/2017
The most successful companies today are those effectively using customer feedback for profitable growth; but how do they do it?
The secret lies in the company's desire and ability to develop customer loyalty.
Loyalty is more than satisfaction. With up to 80% of defectors previously saying they were satisfied*, customer satisfaction as a single measure is not sufficient.
Loyalty leads to profitable growth as loyal customers:
- Come back for more
- Try additional products
- Recommend others
- Give honest feedback
We can develop loyalty by acting on customer feedback to address the root causes of dissatisfaction and protect the things customers truly value.
*Bain and Co
To subscribe to 'Opinion at Work' loyalty survey system or to find out more about turning customer feedback into profitable growth contact Mike at firstname.lastname@example.org
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